“…good taste is indispensable to patient compliance. Moreover, high palatability gives a competitive advantage, especially in the case of over-the-counter products.”
– Gala and Chauhan. American Pharmaceutical Review. 2014.
Students are taught to be wary of absolute words, such as “only” in exam questions. In the medical field, drug developers should also be wary of “only.” Thinking there is only one way of doing things can have bad consequences. When it comes to taste masking, for example, there are many methods of delivering medication because no way works best for all patients. Current delivery methods of taste-masked medications include those that hold powders, such as sprinkle capsules, sachets and stick packs, and liquid formulations.More >